The Issue Of Unethical Advertising

The Issue Of Unethical Advertising The issue of unethical advertising is closely connected with the entire concept of business ethics. If the origin of misleading or false advertising studied, the early beginning of unethical advertising probably found in the early time of mankind, at the same time when the trade appeared. Within the history the art of selling developed greatly, and even the branches of science appeared, which studying and developing the new methods and technologies of making people to consume different goods. Sometimes these methods and solutions break the ethical and moral principles and even the existing laws. For example the infamous effect of 25th frame could be mentioned. The human eyes can precept the video stream with the frequency of frames 24 per second. If the 25th frame with the proper message like Drink coca-cola is added to the video stream, audience will not notice the message but will remember it on the subconscious level and execute its order buying coca-cola. However the recent trends in this sphere are rather optimistic. The researchers of defined the harmful kinds of advertising and the most vulnerable parts of audience and started working on the laws forbidding some kinds of advertising. In this work I will cite the definitions of different types of advertising based on the mechanism of its influence, some cases of improper advertising will be discussed and some aspects of advertising will be commented. Unethical advertising To define my personal relation to unethical advertising Id like to use the classification of advertising by Tom Beauchamp. He divided all advertising on three broad categories according the way of influence on the audience: They are coercion, manipulation and persuasion. Beauchamp defines the level of control for every of these classes as the following: 1) Coercive influences are always control ­ling influences; (2) manipulative influences are sometimes controlling influences; and (3) persuasive influences are never control ­ling influences.(Beauchamp, 477) Sure, it is often hard to determine manipulating advertising, especially in those cases when the producers or advertisers dont agree with the definition. Freedom of choice is rather abstract category, not only in consumption but in daily life. Many of peoples choice are closely connected with their religious, ethnical or family background. Beauchamp, however, proposes to leave the issue of ideal freedom and try to define if ac ­tions of consumers are sufficiently or adequately free. To make the detection of manipulating advertising easier, he gives the definitions of coercion, manipu ­lation, and persuasion. à ¢Ã¢â€š ¬Ã‚ ¦coercion occurs if one party deliber ­ately and successfully uses force or a credible threat of unwanted, avoidable, and serious harm in order to compel a particular re ­sponse from another person. No matter how attractive or overwhelming an offer, coercion is not involved unless a threatening sanction is presented. (Beauchamp, 477) As the example the advertising of medical attention and food in return on human blood in starving countries could be provided. Nowadays this class of advertising is extremely rare, though it was widely spread before the industrial age. ..persuasion is a deliberate and suc ­cessful attempt by one person to encourage another to freely accept beliefs, attitudes, val ­ues, or actions through appeals to reason. The first person offers what he or she be ­lieves to be good reasons for accepting the desired perspective. In paradigmatic cases of persuasion, these good reasons are conveyed through structured verbal facts or argument. (Ibid) The persuasion can use not only verbal methods, but express the good reasons through nonverbal communication. Theoretically persuasive advertising is the most ethical class; however the situation is more complicated, as it is discussed below. Manipulation is a broad category that includes any successful attempt to elicit the desired response from another person by non-coercively modifying choices available to the person or by no persuasively altering another person perception of available choices. (Beauchamp, 479) The main difference between manipulation and persuasion is that the last one based on deception. The case of marketing infant formula could be the good example of manipulation. As was stated in the case study, there were two points of criticism in this marketing company: the aggressive advertising of instant formula that made new mothers believing the instant formula is equal or even better then breast milk for babies, and the use of medical workers in product promotion. As for me, the second issue should not be the object of criticism. Despite the influence of instant formula on babys digestion was not studied sufficiently, it was the good alternative for rice water or other artificial substitutes of breast milk. The lack of mother milk is not the new trouble, so the instant formula could be a good solution when mother has no enough milk or newborn baby has intolerance to lactose, or in some other cases. Prescript by medical personnel, infant formula could be a kind of treatment. However the combination of aggressive advertising with the promotion through medical personal was rather unethical. Using the lack of knowledge about the properties of instant formula in comparison with breast milk Nestle promoted its production among the mother who really didnt need artificial feeding for their babies. The use of somebodys lack of knowledge for the profit is a deception, so the marketing company of instant formula by Nestle was the manipulation. The result of such unethical marketing was the growths of child mortality level, though different sources evaluate differently the number of deaths from digestion malfunction. Id not support the claim of Dr. Spoke to boycott all the production of Nestle, but the unethical behavior of this company makes me suspicious regarding its production. Speaking about unethical advertising it could not be skipped the issue of tobacco and alcohol advertising. Alcohol and tobacco are legal drugs, and their harmful impact on people proved many years ago. So, the advertisers use so-called lifestyle advertising, which connecting the use of tobacco and alcohol with good times, easy sex and lot of fun. In the article Marketing and disclosure the Kool Penguin was mentioned, the image of repositioned Kool cigarettes by Brown and Williamson tobacco. Young-looking penguin with stylish hair dress in fashion sunglasses advertised cigarettes, and this campaign was unethical twice, in my opinion. First of all, I am sure that any advertising of drugs like alcohol and cigarettes is unethical and have to be banned. The damage from these two drugs within the history of mankind could hardly be evaluated because it is really huge. Sure, people will continue use the tobacco and alcohol, because history shows any bans and restrictions are useless. But I a m sure that customers of tobacco and alcohol should have information regarding these products only on demand, and this information should include the warnings about potential harm of these drugs, not the pictures and descriptions of brilliant lifestyle. Returning to the Kool cigarettes and Kool penguin, Id like to emphasize the second ethical problem of this image. Its young look can raise the consumption of cigarettes between youth. It is proved that children can use the empirical experience of previous situations after they are six years old in average, but it would be mistake to think that on its sixth birthday child gets the opportunity to detect and resist manipulations. The psychic of children and adolescents is rather vulnerable, their suggestibility is great, and so the advertising can have more significant impact on their mind. That is why the use of child-oriented symbols in the advertising of drugs is, probably, the most unethical marketing policy. The issue of women images in the advertising is another hot topic nowadays. Advertisers use images of beautiful women to promote their goods, especially food. The problem is that women who believe the advertising and consume the advertised food often loose their beauty because of excess weight and other problems with basal metabolism. Besides, the vital standards (height, weight, volume of tail and so on) of female models working in advertising business differ from the average female vital standards. Thus, the advertisers impose the artificial standard of beauty, that cant fit to every woman. It makes many women all over the world feel discomfort regarding their appearance, use different diets that can be injurious for the health, and so on, So, the advertising that demonstrates happiness, really kills it. Conclusion The limit of words makes me finish my though, but I want to summarize facts stated above: the ethical standards for advertising should be stricter, because unethical advertising brings a lot of potential harm to the society of consumers.

Psychological Disorder Analysis Essay

Marla is a 42-year-old Hispanic female who comes to the mental health clinic complaining of having trouble sleeping, feeling â€Å"jumpy all of the time,† and experiencing an inability to concentrate. These symptoms cause problems for her at work, where she is an accountant. As a psychiatrist I would need to diagnose Marla with the proper disorder, explain information about the diagnosis, and discuss possible treatments with her. It would be near impossible to make an accurate diagnosis without more information. First, I will clinically assess Marla by asking her a few questions without her realizing right away that I am trying to diagnose her from the second she enters my office. I will ease into the conversation to gain more insight before she notices what I am doing. I would like to provide a brief interview of how I would expect it to go, given the disorder that I have diagnosed. Hello, Marla. I am Joy Wardrip. It’s a pleasure to meet you. Will you tell me a little bit about yourself? Marla would likely introduce herself, tell me that she is an accountant. She would go on to tell me how she has been feeling anxious for a bit and how it really distracts her from her work. She would tell me how she has trouble concentrating and that too is affecting her work. She would likely be a bit emotional, perhaps teary-eyed as she expresses her frustration with the occurrence of these recent symptoms and how she would like to symptoms to be explained and to go away. She may even express how she wants to feel â€Å"normal† again. I understand your frustration and it is ok to feel frustrated. How long ago did you notice a change in your behavior? Marla would let me know that she had been feeling this way for the past six to eight months. She would also tell me that she can’t remember anything that has happened in her life to explain the anxieties that she was feeling. She would tell me how she would like for things to go back to the way that they used to be. How is your relationship with your parents? Marla would describe a great upbringing. She would explain how she is very close to both of her parents. She would go on to describe her childhood, which was abuse and torment free. She would speak of many good memories with her parents and how she is an only child. She would go on to tell me that she was quite spoiled and had no bad memories of being a young girl. Is there any mental illness that runs in your family? Also, have you ever been diagnosed with any disorders or are you on any type of medication? Marla would tell me that no psychological disorders were apparent in her family and that she is not currently taking any medication. She would tell me that she had only just recently went to her family doctor to discuss her symptoms and that the doctor recommended that she speak with someone to find the root of her troubles and to explore the possibility of her having a disorder. She would tell me that is why she came to see me. What was life like before you felt the symptoms that you have described to me? Marla would respond with how she was always very happy, always smiling. She would tell me how she lived a worry-free life and was very social. She would discuss how she had many friends and how she enjoyed her work. She would describe herself prior to the symptoms as someone who was very optimistic and upbeat. She would then go on to say that she only just realized that it had been quite a while since she had gone out and dined with any of her friends. Have you suffered any type of trauma? This can include anything from your past that caused you great pain or suffering mentally or physically. This could be an accident, death of someone close to you or abuse. Marla would bring up her childhood again and remind me that it was abuse free. She would also let me know that she had never been in a car accident, aside from a fender bender which really caused no damage to herself or her vehicle for that matter. She would tell me that she had been a victim of an earthquake years ago but that it didn’t seem to affect her anymore. She said that she was a bit shaken after the earthquake but that she had moved passed it almost effortlessly and that she hadn’t even really thought about the incident in some time. I would like to go back to something that you mentioned earlier. You said that you hadn’t gone out in a while, are their certain situations that you try and avoid because of your anxiety? Marla would explain that she didn’t like going to work. That she was missing several days because she felt uncomfortable in her office. She would explain that the more that she called in the less motivated she got to go and that it was really causing a problem for her at the workplace. She would tell me that she was afraid if something didn’t give, she would be fired. She would tell me how she wanted to leave while working because she felt claustrophobic, as though she needed to get some air or go clear her head. You mentioned that you have been having trouble sleeping here lately. Can you tell me a little more about that? Do you know of anything that may have lead to the trouble sleeping? Marla would tell me that she had been having trouble sleeping throughout the night. She would let me know that she didn’t struggle to get to sleep; she just had trouble staying asleep. She would let me know that it was really irritating her and that it was affecting her at work. She would tell me that she wasn’t arriving late to work but that she didn’t feel that she had gotten enough rest when she got to work and that she felt very tired during the work day. Do you often have dreams that recur often or do you have nightmares often? Also, how often do you wake and remember your dreams and what do you remember about them? Marla would likely tell me that she didn’t dream often, nor did she have nightmares. She might say that perhaps she doesn’t remember the dreams once she has awakened. However, Marla would share with me that she often felt very shaken and jumpy after having waken up. Had this taken place, I may suggest that she keep a journal by her bed so that she can record anything that she remembers about her dreams and how she is feeling upon waking up. Have you ever experienced flashbacks? This is when something seems very real and the images are very clear. Perhaps you have experienced feelings similar to the feeling that you felt during the earthquake that we discussed earlier? Marla would tell me that she really struggled with flashbacks following the earthquake, but that she hadn’t had any experiences with them from some time. She would tell me that it had been a few years since she had experienced them. Following the interview, I would likely diagnose Marla with Post Traumatic Stress Disorder (PTSD). I would explain to her that it is a incapacitating anxiety disorder that is experienced by people who suffer traumatic events. I will explain that these events can be related to warfare, rape, abuse, car accidents, or in her case, an earthquake. I would explain that the traumatic event can produce many characteristic symptoms which she has described to me, such as flashbacks, inability to concentrate, insomnia, and changes in emotions. Finally, I would explain the origin of the disorder by using the cognitive model of psychology. According to this model, one must understand human thought to understand its behavior. When people show abnormal behaviors many theorists look at cognitive problems. These problems can include illogical thinking processes and maladaptive assumptions. I would then try and help her to realize what she is doing and how she is responding to the trauma of the earthquake so that she can later focus on changing her faulty ideas and thinking processes for a form of treatment. This treatment would be achieved through a series of therapies in which I teach her to calm herself and control her emotions and behaviors (Comer, 2005).

History of Cookies

The first cookies were created by accident Cooks used a small amount of cake batter to test their oven temperature betore baking a large cake, The earliest cookie-style cakes are thought to date back to seventh-century Persia. Persia was one of the first countries to cultivate sugar. The word cookie originally came from the Dutch keok]e, meaning â€Å"little cake†. Dutch first popularized cookies in the United States. The British incorporated them in the 19th century in their daily tea service and calling them biscuits or sweet buns, as they do in Scotland.Sometime in the 1930s, a Massachusetts Innkeeper ran out ot nuts vvhlle making cookies. she substltuted a bar of baking chocolate, breaking It Into pieces and adding the chunks of chocolate to the flour, butter, and brown sugar dough. The Toll House Cookie was then Invented and became a big hit. Ruth Wakefield was credited with inventing the chocolate chip cookie, an American Classic. Cookies are made with sweet dough or bat ter, baked in single-sized servings and eaten out-of-hand. Perfect for snacking or as dessert, cookles are consumed In 95. ercent ot u. s. households. Americans alone consume over 2 billion cookies a year or 300 cookies for each person annually. cookies are most often classified by method of preparation – drop, molded, pressed, refrigerated, bar and rolled. Their dominant ingredient, such as nut cookies, fruit cookies or chocolate cookies, can also classify them. Whether gourmet, soft or bite-sized cookies, new categories are always cropping up as the American appetite for cookies contlnues to grow. A drop cookle Is made by dropplng spoontuls ot dough onto a baking sheet.Bar cookies are created when a batter or soft dough Is spooned Into a shallow pan, then baked, cooled and cut into bars. Hand-formed cookies are made by shaping dough by hand into small balls, logs, crescents and other shapes. Pressed cookies are formed by pressing dough through a cookie press to form fancy s hapes and designs. Refrigerator cookies are made by shaping the dough into a log, which is retrigerated until firm, then sliced and baked. Rolled cookies begin by using a rolling pln to roll the dough out flat; then It Is cut Into decorative shapes with cookie cutters r d pointed knife.Other cookies, such as the German springerle, are formed by Imprinting designs on the dough, either by rolling a special decoratively carved rolling pin over it or by pressing the dough into a carved cookie mold. The Southern colonial housewife took great pride in her cookies, almost always called simply â€Å"tea cakes. † These were otten flavored with nothing more than the finest butter, sometimes with the addltlon of a few drops of rose water. In earlier American cookbooks, cookies were given no space of their own but were listed at the end of the cake chapter.

Article Review On The Divorce Rate Of Male Sociologists

Article Review The article Divorce Among Sociologists Married to Sociologists u explores the divorce rate of male sociologists. No actual hypothesis was formulated due to the fact that the authors *stumbled upon a correlation while doing a study on religious apostasy and divorce. The data were obtained using a mailed questionnaire. The questionnaires were sent out randomly to 760 members of the American Sociological Association, the data were specifically formed by analyzing the 334 (out of 353) returned questionnaires. The authors found that male sociologists who had married women with sociology degrees were more likely to divorce than male sociologists who had married women with Other degrees. The response rate to the first mailed out questionnaire was 353 out of the original 760 sent out, the researchers then did a second which used a shorter questionnaire. This upped the response rate to 429 out of 760 questionnaires. However, the authors chose to use the longer questionnaires because the shorter version excluded necessary marital history information. The actual number of questionnaires used for the study was 334 out of 353. I assume the 19 questionnaires that were excluded were done so because the respondents had never been married. The total rate of completion was 46%, which is very low. The authors also mention that the N varies from one analysis to the next because of the failure of some subjects to answer all of the question. The authors state that the low rateShow MoreRelatedThe Growth Of A New Zealand Family Essay1553 Words   |  7 Pages These changes have displayed variations in family formation norms, marital patterns and reproductive behaviour, the growth of de facto relationships and other common law unions, and an increase in the rate of divorce. 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