Serial Killers essays

Serial Killers essays Focus: Abuse, genetics, chemical imbalances, traumatic events and societal injustices led to serial killing What do Ed Given, Jeffrey Dahmer, John Wayce Gacy, Ted Bundy, Albert Desalvo and Jack the Ripper all have in common? They are just six among the hundreds of known serial killers. Every day people try and look at these people and figure out why they do what they do. Unanswered questions float around, and the families of victims may never find out why their loved one was killed. The truth of the matter is serial killers are insane. Many factors add up to show the motives behind serial killers. On a crime Web site (www.crimelibrary.org), author Shirley Lynn Scott blames abuse, genetics, chemical imbalances, exposure to traumatic events and perceived societal injustices for motives behind killing. All of these will be closely looked at to find out why serial killers kill. Child abuse can be the cause of therapy for the victim later in life. Usually, we don't think of abuse leading to serial killing. Albert DeSalvo, better known as the "Boston Strangler," was actually sold as a slave by his alcoholic dad. Many sadistic murderers portray their childhood as an endless chain of horrifying sexual abuse, torture and mayhem. According to the Web site, the mother is usually to blame for the behavior. Serial killers have described their mothers as "too domineering or too distant, too sexually active or too repressed." However, the mother is usually to blame over the father because he has at some point disappeared. When a father is in the picture, he is usually noted for his sadistic disciplinarian tactics, alcoholic rants and overt anger toward women. Due to the poor relationships with their parents, killers usually begin or end their reign of terror by killing their parents. The crime Website tells the story of Ed Kemper who, after beheading his mom, "shoved her vocal cords down the garbage disposal, raped her headless bod...

40 Words Ending in -ade

40 Words Ending in -ade 40 Words Ending in -ade 40 Words Ending in -ade By Mark Nichol A number of words share the inflected ending -ade, which denotes an action or something that performs an action or function. The following comprehensive but not exhaustive list includes definitions of forty such words (and the meaning of each root word). 1. accolade (â€Å"embrace†): an award, praise, or ceremonial embrace or salute 2. ambuscade (â€Å"in forest†): an ambush 3. arcade (â€Å"arch†): an arched building, gallery, avenue, or passageway, or series of arches, or a business where coin-operated games are played 4. balustrade (â€Å"small pillar†): a row of vertical balusters, or railing supports, topped by a railing, or a low barrier 5. barricade (â€Å"barrel†): a barrier or obstacle, especially one built up to deter an enemy (also a verb meaning â€Å"block† or â€Å"prevent access†) 6. blockade (â€Å"block†): blocking of access or egress by military force (also a verb meaning â€Å"block to prevent access or egress by military force,† or simply â€Å"block† or â€Å"obstruct†) 7. brigade (â€Å"troop†): a large subdivision of an army 8. brocade (â€Å"little nail†): silk fabric with gold or silver weaved in (also a verb meaning â€Å"weave gold or silver with silk†) 9. cannonade (â€Å"tube†): a discharge of cannon 10. carronade (proper name Carron): a short cannon 11. cascade (â€Å"fall†): a waterfall, especially one in a series, or arrangement or occurrence of a succession of stages, or something falling or rushing (also a verb meaning â€Å"fall, pour, or rush in or as if in a cascade†) 12. cavalcade (â€Å"horse†): a parade of troops or other people mounted on horses, or simply a parade 13. charade (â€Å"chat†): a deceptive or empty act, or nonwritten clues about a word; charades is a game in which players try to guess a word or phrase represented by another player’s actions 14. chiffonade (â€Å"crumple†): finely cut or shredded herbs or vegetables 15. colonnade (â€Å"column†): a series of regularly spaced supporting columns 16. crusade (â€Å"cross†): a series of military expeditions to assert the influence of Christian nations in the Middle East (capitalized when referred to as â€Å"the Crusades†), or an enthusiastic effort to solve a problem (as a verb, meaning â€Å"engage in a crusade†) 17. decade (â€Å"ten†): a period of ten years, a group or set of ten, or a 10-to-1 order of magnitude 18. enfilade (â€Å"thread†): gunfire along the length of an enemy line of battle, or a series of rooms (as a verb, â€Å"fire along the length of a line of battle†) 19. escalade (â€Å"ladder†): an act of scaling fortification walls (also a verb meaning â€Å"scale fortification walls†) 20. escapade (â€Å"escape†): an unapproved or unconventional adventure 21. esplanade (â€Å"level†): an expanse of level ground, especially for walking or driving along a shore 22. facade (â€Å"face†): a front of a building, or any surface given special architectural treatment; also, an artificial or false appearance or effect 23. fanfaronade (â€Å"braggart†): bluster 24. fusillade (â€Å"steel for striking fire†): simultaneous or rapidly consecutive firing or throwing of projectiles, or a critical outburst 25. gasconade (â€Å"Gascon,† a person of Basque heritage): a boast or bluster 26. glissade (â€Å"slide†): a standing or squatting slide down a snowy slope, or a gliding ballet step (also a verb meaning, in either sense, â€Å"perform a glissade†) 27. harlequinade (â€Å"clown†): pantomime or play featuring the comic-relief stock commedia dell’arte character Harlequin 28. lemonade (â€Å"lemon†): a beverage made with lemonade, water, and a sweetener (also, limeade, orangeade, etc.) 29. marinade (â€Å"liquid†): a flavoring and/or tenderizing sauce (also a verb meaning â€Å"flavor and/or tenderize with sauce†) 30. marmalade (â€Å"quince†): jelly with pieces of fruit and fruit rind 31. masquerade (â€Å"mask†): a costume party or a costume for such a party, or an action or appearance designed to mislead (also a verb meaning â€Å"disguise† or â€Å"pretend†) 32. motorcade (â€Å"move†): a procession of vehicles 33. palisade (â€Å"stake†): a long, pointed stake, or a fence made of such stakes, or a line of cliffs resembling one 34. parade (â€Å"prepare†): a procession or ceremonial formation, a location for such a formation or for strolling, or a showy display (also a verb meaning â€Å"maneuver,† â€Å"march,† or â€Å"stroll† or â€Å"show off†) 35. pomade (â€Å"apple†): a perfumed hair treatment or other ointment 36. promenade (â€Å"stroll†): a stroll or a place for strolling, a ceremonial march at a formal dance, or a square dance figure (also a verb meaning â€Å"stroll†); the abbreviation prom refers to a dance event 37. renegade (â€Å"deny†): one who changes allegiance or who does not follow traditional behavior 38. serenade (â€Å"calm†): a courting song, or, in general, a free performance, or a song presented as such, or an instrumental composition in several movements 39. stockade (â€Å"stake†): a tall fence for defense or enclosure (also a verb meaning â€Å"fortify† or â€Å"surround†) 40. tirade (â€Å"shoot†): a long, angry speech Ballad (originally ballade, meaning â€Å"dance†), meaning â€Å"romantic or sentimental song,† or â€Å"narrative rhymed verse,† is in this category of terms. Also, words ending in -ado denote a person performing an action, as seen, for example, in commando and desperado, or an active phenomenon, such as in the case of tornado. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:25 Subordinating ConjunctionsLatin Plural EndingsWhat Is a Doctor?

Examine the state and geographical extent of the car carrying Essay

Examine the state and geographical extent of the car carrying industry, in terms of shipping - Essay Example Most noticeable is improved demand at the international level for automotive products that comes from this economic strength in emerging economies as citizens receive improved education and workplace opportunities. Growth in disposable income in these emerging economies have paved the way for new freight transportation channels and improved distribution of product across the world. Growth in demand of automobiles at the international level have given manufacturers improved profit margins and have changed the course and scope of logistics and supply chain in developed and emerging economies. This report describes the specific emerging markets that are changing distribution patterns in relation to ocean freight, discusses the current major exporting and importing nations and describes the operational and strategic management principles that have led to success in the car carrying industry. Due to infrastructure growth, improved manufacturing capabilities, and growth in consumer disposable income in certain developing countries, changes to patterns of global distribution have been positively impacted by growth in these emerging markets. Germany holds the top position in terms of exportation volumes, experiencing a 10.2 percent growth rate from 2007-2008 (xist.org, 2010). Followed, in ranking order, are China with a 17.3 percent increase in the same time period, the United States with a 10.7 percent increase, followed by Japan, the Netherlands, France and Italy (xist.org). Though not in a top position in terms of exportation volumes, Russia is recognised as experiencing the highest improvement in exportation volumes at a sizeable 32.8 percent increase (xist.org). Major importers, in ranking order, include the United States, China, Germany, France, Japan, the United Kingdom, the Netherlands, Italy and Hong Kong (wto.org, 2010). These figures reflect the importation activities of developed nations with emerging

Manager and Effective Virtual Team Essay Example | Topics and Well Written Essays - 750 words

Manager and Effective Virtual Team - Essay Example 83, 2000). The four of the most significant challenges are (1) useful communication, (2) rapport creation, (3) dealing with conflicts and (4) leadership. Technology offers lesser prosperity as well as communal existence than face-to-face situation. Group associates lose data they are used to depending upon. This can cause misunderstandings, unsupported typecasts and misinterpretations. The majority of communications on technology occur with a â€Å"lag time between one message being sent and another received† (Fisher & Fisher, p. 102, 2000). This lessens the closeness as well as effectiveness of response, yet simultaneously provides individuals time to consider during replies. Executives should concentrate on the procedures by which virtual teams should get used to the circumstances. They can find out how to utilize a selection of technologies to be in touch properly with accurateness. They can discover how to utilize the lack of prosperity to their benefit. Premium associatio ns, distinguished by confidence and esteem, collaboration and obligation, are significant in every group. They decrease the level of negative disagreement and develop the team’s aptitude to deal with and get value from job connected disagreement. They boost individuals’ ease in bringing different point of views to the job, and develop the possibility that individuals will support and achieve the team’s goals. At times, premium relationships are even more imperative for virtual teams than for ‘in person’ ones: groups with excellent dealings can more effortlessly work separately with no apprehension for the procedure or result. Disagreements within a virtual team situation are as inescapable as in a cooperative situation. Even though the phrase disagreement normally has a little negative implication, a number of disagreements are generally thought to be encouraging for team performance. Confidence is a requirement for successful disagreement resolutio n. Because of the different background of group associates, the concerns causing disagreements vary between traditions, what is noticed or inferred as disagreement varies, and ultimately methods for resolving disagreements vary. It is apparent that having a better perceptive of disagreement methods within virtual teams is very important. Each group requires a â€Å"planned workspace, defined roles, a clear task strategy and explicit interaction norms† (Lepsinger & DeRosa, p. 193). In a face-to-face team, team members can completely discuss these processes as they view and respond to one another’s facial looks as well as other non-verbal actions. Within a virtual team, there is no such chance, and virtual teams that do not deal with these procedures are frequently unsuccessful to â€Å"get off the ground† (Lepsinger & DeRosa, p. 82). It is the manager’s responsibility to support appropriate response as well as suggestion, and vigorously build on the groupà ¢â‚¬â„¢s strong points as they appear. The team head has liability to guarantee that supporters are â€Å"kept up to date and involved in key exercises, as well as engaged as important resources to access different information and contacts† (Lepsinger & DeRosa, p. 204). An executive should be capable to use the expertise the group is reliant upon, for instance, â€Å"

Renewable Energy Literature Survey Dissertation

Renewable Energy Literature Survey - Dissertation Example It demonstrated how capital can be obtained for project financing through a combination of debt and equity investment, debt being available through bank loans, institutional debt or through public markets. The paper mentioned the possibility of procuring equity from internal or external sources in public and private markets, and sponsorship through developers, contractors, equipment suppliers, operators, off-takers and fuel suppliers, who are active equity investors. The factors limiting project finance of renewable energy power projects (REPP’s) were examined. The author indicated that resource and technology risks were high and that financial institutions lacked the experience in evaluating risks related to REPP’s. The author also noted that with the rapid change in technology and the shortage of REPP technology engineers, they would have lacked the technical expertise in this area to assess and monitor REPP’s. ... This therefore results in a smaller margin for project financing and consequently puts pressure on costs related to maintenance and overheads. The author also pointed out that government policies, which are often unpredictable, greatly affect the economies of REPP’s. The paper gave focus to the importance of equity, seeing it as the main protection against risks. Lenders will therefore favour equity contributions in the initial part of the project. Lenders see equity investment as a form of commitment by the developers and sponsors. The author also found that security was another significant consideration for the lender, so they would implement safeguards such as a fixed charge over the projects site; a floating charge over the assets of the projects company; requiring that all cash flow be paid into a project account where they would have control, and contingency funds in place for unforeseen problems. The experience and credit worthiness of all participants would also be con sidered by the lender. There financial strengths would be assessed and the ability of these parties to carry out their contractual obligations with the project company would be determined. The article highlighted a number of risks that should be considered. The risk areas include the project itself, technology, construction, fuel/resource, the market, regulatory risks, mitigation and pass through. Project risks affect the amount, timing and availability of funds for the project finance. For technology lenders want to ensure that it is tested and proven, and that it will not be obsolete anytime soon. In relation to the construction risks the paper looked at the probability of cost overruns and delays in completion; most importantly

Coca Cola Entry Methods and Strategy Analysis

Coca Cola Entry Methods and Strategy Analysis Introduction Since the Coca-Cola was formulated by pharmacist Dr. John Stith Pemberton in Jacobs Pharmacy in Atlanta, Georgia in the U.S., passing by 140 years it became the worlds largest soft drink company in term of manufacturer, distributor and marketer in non-alcoholic area, and operates in more than 200 countries servicing over 16 million people different Coca-Cola products every day. The products in Coca-Cola company including sparking drinks and still beverages such as waters, juices and juice drinks , teas , coffees , sports drinks, and energy drinks. (Coca-Cola website 2010) Brand as the definition is A name, a sign, symbol or design or combination of them intended to identify the goods and services of either one seller or group of sellers and to differentiate the from the competitors (Kotler 1984, p442) . Brand is a symbol, an attitude and a culture to the people which can show their own personalities and life. A good brand is not only a name and a promise is not only a memory in peoples mind however it can influences peoples life. The brand Coca-Cola now is one of the most valuable brand ($66,667 million) including 500 soft drink brands in the company. Beside the most valuable brand Coca-Cola, the company still have another 12 brands which are over $10 hundred million consist of Diet coke, Sprite, Fanta, Coca-Cola zero, Glaceau, Powerade Minute Maid , Georgia etc(Coca-Cola website 2010), (annual report 2009) Foreign direct investment (FDI) FID which means investment in manufacturing and service facilities in a foreign country with an intention to engage actively in managing them-is another facet of the increasing integration of national economies. (Kotabe Helsen) The biggest investment in foreign market is direct investment, as the company investment the new manufacture in the foreign country to develop their local product and easy to control the price come from the raw material details. Such as HP make the direct investment in some majored market around the world, including India. (Kotler and Armstrong). Generally the foreign direct investment can help the company developing deeper relationship with government, customers and local supplier, at the same time improved their image in the target country because they create jobs. Also the foreign direct investment have the disadvantages like government changing , falling markets, frankly speaking the company have no chose but can build the effective operations to accept this. This first Coca-Cola bottling manufacture factory was established in Beijing in 1981, to got the benefits from direct investment, until now there are 35 bottling company and 29 manufacture factory for Coca-Cola products in china, more than 30,000 people working in Coca-Cola,99% stuff are Chinese local . Network models (alliances and joint ventures) Alliances An operate joint venture is an agreement for the partners to collaborate but does not involve any equity investment. (Kotabe Helsen) For the fierce of the business, more choose face to the customers in the market, however how can the company satisfy the customers multi-choice of the produce is an impotent to the company management. However the marketing partnership will be the first choice to enhance the value to customers. For instance two different company become to alliance their retailers has to be treat they are customer too, cause they may not in the same industry and market, therefore two different company to be alliances can support their sales channel ,design and implemented co-operative advertising campaigns. (Keller, aperia, georgson2008) 2000 in china , Coca-Cola and Lenovo (top technologies company in china) home computer together becoming to the marketing partner, with Lenovos high-tech image to match the Internet Express, Coca-Cola with this alliances for the first step to connected with internet and also it is a required of the development of the technology. In Chinese technology marketing, Lenovo has hundreds of stores and thousands of dealers spread all over the country, with the lager channel system, Coca-Cola to be well -know brand in china .(Lenovo website 2010) Joint ventures Joint ventures is the participation of two or more companies in an enterprise in which each party contributes assets, owns the new entity to some degree, and share risk.(Hollensen 2004) Joint ventures as the important strategy to the company developing their global business, before the FDI (Kotabe Helsen) most of the company choose corporation with the local company to help them entry the new marketing, therefore the most of the local company have majority market share in their industry, so it is easily and fast to the foreign company to introduce the product and build their services net work in the new marketing. Two top companies in the world Coca-Cola and nestle joined marketing force called Coca-Cola and nestle refreshments(CCNR) as the beverage partners worldwide (BPW)since 2001, the fifth-fifty joint venture held by the two companies. The joint ventures concentrate on the reedy-to-drink tea excluding the US and Japan, probably create the new values for all shareholders both of two companies. Before to cooperate with Coca-Cola, Swire Groups services consisted of property, aviation, beverage, marine services, industry industrial; COFCO is the largest oil and foodstuffs import and export company in china, also have food manufacture, hotel management and financial services, list by the magazine as one of the top 500 companies in the world; the Kerry group also the top oil and foodstuffs company have the high market share in china. In china Coca-Cola with the three partners in a joint venture bottling plants-Swire Group, Kerry Group and COFCO (China Oil Foodstuffs Corporation), responsible for the implementation of the beverage production, sales and building the marketing channels. The responsibilities for Coca-Cola are brand promotion, marketing development and control the liquid forms of cooperation. (Annual report 2009) (COFCO website). Read phonetically Dictionary View detailed dictionary Chinese culture Culture is the collective programming of the mind which distinguishes the members of one human group from another Culture, in this sense, includes systems of values; and values are among the building blocks of culture (Hofstede 1980, p21). To understand the different culture in different countries is a main principle for the global company enters the foreign, unknown market. Some of the culture elements like history, religion, ethnicity, family, language, social class, politics, income, etc, are very important when the company doing the business in foreign counties, so according to the different culture in different country to make the company localization strategy is helpful to the company for the long-term business to entry the new global market. China is one of the worlds oldest history of more than 5,000 years, has the territory area of 9.6 million square km, with the sea area of about 4.73 million square km, second largest country in the world. (China culture 2010). Coca-Cola in china While Coca-Cola was succeeded in penetrating nearly every country of the world, it has never been able to separate itself from the image of overpowering US brand (Hollensen 2004). For help to raise the international profile of the brand further Coca-Cola entry the third biggest country in the world -china. Therefore Coca-Cola is one of the earliest US company entries Chinese marketing since 1927. The first bottling manufacture factory established in Shanghai and Tianjin, this is the first time that Chinese people drink the new types, high-quality drinks. In 1930, in Qingdao the third bottling factory was established, till 1948 Shanghai become the first city outside Unites exceeded sales 100 million boxes. (Coca-Cola website 2010) After the restored diplomatic relations between china and the Unites States in 1979 , the first 28,000 boxes of bottled and canned Coca-Cola products were shipping from Hong Kong to mainland china to sales, since the Chinese marketing opening to the global ,the first Coca-Cola bottling manufacture factory was established in Beijing in 1981, until now there are 35 bottling company and 29 manufacture factory for Coca-Cola products in china, more than 30,000 people working in Coca-Cola,99% stuff are Chinese local . over the past 5 years of business in china the Coca-Cola company to be the main leadership in Chinese soft drink market, china become the worlds third largest market for Coca-Cola as well.(Coca-Cola website 2010) Segmentation (Kotler and Armstrong) statistics the definition of market segmentation as involves individuating a market in to smaller groups of buyers with distinct needs, characteristics, or behaviours that might require separate marketing strategies or mixes. Market segmentation is the subdividing of a market into distinct subsets of customers, where any subset may conceivably be selected as a target market to be reached with a distinct marketing mix. (Kotler 2010) The major segmentation elements for consumer markets are: Geographic, Demographic, psychographic and Behavioural. (Kotler and Armstrong2010) Developing the global businesses for the geographic and operating segmentation Coca-Cola divided the world into six parts: Eurasia, Africa, Europe, Latin American, North American and Asia Pacific.(Annul report 2009) Coca-Cola company purchase the vehicles for the factory to responsible for the drinks to retailers and giving free refrigerators, umbrellas to retailers, the company trying to find the different ways to perfect their customer services. once the people will think about Coca-Cola when they want to drink ,no matter where you are ,you can fine a Coca-Cola around you ,like grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, the products covered among many others public squares. (Coca-Cola website 2010) (Annul report 2009) Therefore the fierce completion push the company must provide more products to satisfy the customers choice, for the entry the variety beverage field Coca-Cola try to transform itself into a localized comprehensive. on the other hand Coca-Cola was alliances with one of the Chinese largest internet services website companyTencent to developing their youth marketing in china, the star product of Tencent company is QQ (similar with MSN , is a instant message software), until march 5, 19:52:58 ,Tencent QQ announced that the number of the current users exceeded 100million .with this cooperation ,Coca-Colas iCoke website (www.icoke.cn) introduced the use of 3D QQ Tencent game show , QZONE personal space, QQ theme packages ,to be the first comprehensive online community for young consumers with a new experience of communication.Listen Read phonetically Target market and positioning strategy A target market is a chosen segment of market that a company has decided to serve. (David Jobber 2010 p 261) A clear target is helpful to the company to understand the costumers demand and favorite, easier to design the target product to the target customers. For instance CNN target its news program me, that is why CNN has globally, concentrate to the distribution effort in to hotels room, for the business people they can see the CNN news wherever they are.( David Jobber 2010) There are 3 key points of the Coca-Cola company-quality, customers and consumers. As the leader of beverage market, in the fierce international competition, Coca-Cola company does not pre-localization strategy, as the first global company to annoy the new localization theory think local, act local to the whole world, the main principle about this theory is relevant to the basic conditions of the different countries to make different decisions and strategy. Since the Coca-Cola has the 30% market share in US, the company theory is to satisfy every customers demand, the aim for the whole company to make the everywhere and easy to buy, so pervasiveness, price, value, preference to be the sales goal for Coca-Cola Company .The Coca-Cola Company is always Been the one of the first enter to developing marketing and build their strong positioning. Coca-Cola will no longer focus on formal product but it committed to expand its beverage varieties. From the style of oolong tea to a new era of mixed fruit drinks, high-calorie energy drink, or even to the most basic drink-water. Coca-Cola company follow give the world a coke, begin according to peoples teats in different countries to tailored drinks. Marketing mix Chinese marketing mix marketing mix is the set of market tools the firm uses to implement its marketing strategy. The major marketing mix tool is classified into four board four groups, called the four Ps of marketing: product, price, place, promotion (Kotler and Armstrong 2010 p 36) Product strategy Produce decision involves deciding what goods or services should be offered to a group of customers (David Jobber 2010 p 17) A good whatever the design, the brand, the price, the main objective should be according to the customers demand. The most important element is new product development. Because the change of the technology and taste, product become out of fashion probably or defeated by the competitors, so company should replace them to satisfying customers needs. As the developing of the society, more and more pay attention about their quality of living and health, people in order to keep their weight to reduce to eat some high energy food and even drinks.co ca-ca la at this time to be the extension of the market to made the coke without sugar and no calories but plenty of taste called diet coke in 1982, within two years it had become to the top diet soft drink in the world. In 2008 another successful product Coca-Cola zero was published. (Coca-Cola website) China has almost four or five thousand years history to drink tea, to the Chinese people tea is not just drink it is a type of culture. For this especially culture Coca-Cola made the product strategy for Chinese marketing to sale Nestea ice rush lemon tea, and design a new product for Chinese people called Smart to enhance the marketing competitions. Pricing strategy Pricing strategy is a key element and basic element of the marketing mix, for instance, the Spending on product design (product), advertising and salespeople (promotion), Transportation and distribution (place). So the pricing strategy should be very clear about objective, ethos, factor and influencing, and also the discount and allowance in some transactions. (David jobber 2010) The main principle in Chinese economic marketing are vast land and large numbers of population, varieties raw materials, nevertheless the another issue of the marketing is the low cost of the labor force. However compared the product price between china and other countries, the price advantages is obviously appeared. Place strategy Place involves decisions concerning the distribution channels to be used and their management, the locations of outlets, methods of transportation and inventory levels to be held. The aim of the place strategy is to choose the right time and place to do available produce and service. (David Jobber 2010 p 19) To build an effective distribution channel is a best way to cooperate to the retailers, and wholesalers, because they will fine the good way to sale the product and also analyses the market to help the marketer to change the marketing planning at the first time. The Coca-Cola s partner in china have the effective marketing occupation, the Swire group occupied southern part and central part market ,Kerry Groups business including North , Southwest, and Beijing, COFCO control sites including the northwest, northeast, Hunan, Hainan, and other areas, so for the share market area Coca-Cola s sales market channel like a big net hold the whole China. Promotion strategy Promotion mix: advertising, personal selling, sales promotions, public relations, direct marketing and online promotion.(David jobber 2010, p18) With the globalization of trade, many best international companies gradually enter the Chinese marketing, the best way to publicity is advertising, the effective advertising strategy for the foreign company must be care the basic conditions of the target country and the domestic customers demand. For the long term Coca-Cola advertising in china is coupled with the US vision of the Chinese commentary, the advertising was full of typical American style and American personality .Since 1999, Coca-Cola have been adjusted their advertising strategies in china , for the first time the Chinese stars , the traditional mascot ,family relations and friendship appeared in the advertising stories. The localization in china also appears on product packaging the most successful one produced for Chinese traditional festival- New Years Day, they put the 12 zodiac in the cans (this is the first souvenir to use Chinese theme around the world, worthy to collected and commemorative) for this new packaging Coca-Cola use Chinese culture to design the cans with 12 animals. Also as the New Year gift Coca-Cola change the normal size to family Value Pack, for another point of view satisfied the costumers demands. Coca -cola is the longest-serving sponsor since 1928. 2008 was the fantastic year for Coca-Cola when china held the Olympic game in Beijing; it is create a unique opportunity to the world to understand a new china and new Coca-Cola china. another agreement was signed at the great wall in Beijing between Coca-Cola company and IOC about sponsor responsible ,from 2009 to 2020 during winter Olympics in Vancouver, summer games in London and Olympic games in 2014,2016, 2018 until 2020.(Coca-Cola website) (BBC news) Conclusion As the sum up of all factors and model during Coca-Colas global business strategy, for a past 140 years Coca-Cola use their product, brand, cultural to infiltrate into the propelss life and impression of the taste from generation to generation. For the fierce of the competition and development of economic and technology ,Coca-Cola will meet more challenge and good competitors in the future, how can they conquer everything and according to methodthink global, act local,and still following the company work give to the world a Coca-Colais a worthy question need to considering in the next step. Listen Read phonetically Dictionary View detailed dictionary Appendix (Finger 1. The list of Coca-Cola products) PRODUCTS SERVED AT THE WORLD OF Coca-Cola (except US) Product/Brand Country of Sale / Group Stoney Tangawizi Tanzania / Africa Fanta Exotic Fruit Punch Uganda / Africa Krest Ginger Ale Mozambique / Africa Sparletta Sparberry Zimbabwe / Africa Bibo Candy Coco-Pine South Africa / Africa Sunfill Mint Djibouti / Africa Bibo Kiwi Mango South Africa / Africa Sunfill Blackcurrant Mauritius / Africa Smart Apple China / Asia Sprite Ice India / Asia Fanta Apple Kiwi Thailand / Asia Smart Watermelon China / Asia Crushed Lemon Bahrain / Asia Nestea Ice Rush Lemon Tea China / Asia Aquarius Citrus Taiwan / Asia Vegitabeta Japan / Asia HI-C Ume Japan / Asia Beverly Italy / Europe Fanta Magic (Blue Grape) Estonia / Europe Mezzo Mix Germany / Europe Kinley Bitter Lemon England / Europe Fanta Pineapple Greece / Europe Nestea Raspberry Iced Tea Spain / Europe Nestea Lemon Bulgaria / Europe Nestea Peach France / Europe Lift Manzana Chile / Latin America Fanta Kolita Costa Rica / Latin America Inca Kola Peru / Latin America Simba Guarana Paraguay / Latin America Ciel Aquarius Jamaica Sun Mexico / Latin America Delaware Punch Honduras / Latin America Nestea Light Peach Brazil / Latin America Nestea Mango Mexico / Latin America Finger 3. Some of the Coca-Cola product in china (some of localization) (Finger 4. Specific product designed for Chinese marketing) (Figure 5: Coca-Cola alliances with Lenovo to public the Coca-Cola /Lenovo laptop) (Figure 5: Coca-Cola to be the sponsor of Beijing Olympic Game 2008) (Figure 5: Coca-Cola alliances with Tencent) (Figure 6: the spread of the bottling factory in china)

In Support of Parenting Education Essay -- Child Development

In a perfect world, every child would be wanted and loved, and all parents would have the capacity and the desire to raise children who are healthy, mentally and physically strong, and displaying high moral integrity. Sadly, this is not the case. Some parents are, unfortunately, not much interested in what happens with their children. Other parents are not pleased with what is happening in the home with their children but do not know what to do to create effective change. Still other parents are unaware that there is another way, a better way, of parenting. Parent education could help in all of these scenarios. The literature demonstrates that parenting interventions improve the quality of the relationship parents have with the children as well as improving child social behavior (Scott, O’Connor, Furth, Mathias, Price, and Doolan 2010). Programs have been particularly effective when delivered to motivated, ethnic majority parents, but there has been little study of programs that serve as interventions aimed at preventing a wide range of poor outcomes associated with antisocial behavior, such as involvement in risky lifestyles, low school attainment, and a lack of satisfactory friendships (Scott et al.). There are, of course, problems associated with delivery of parenting programs; the greatest challenge is getting parents to participate when there is no mandate that they do so. Skilled personnel may be another issue; urban areas may have sufficient counselors and educators, but rural areas may not. A third issue is cost, although, as pointed out by Scott et al., â€Å"programs can i n theory be justified since in the long run they should reduce the high cost of antisocial behavior arising from increased use of services, higher levels... ...t effective when parents take an interactive part. Works Cited Brannon, Diana. â€Å"Character Education—a Joint Responsibility.† Education Digest 73.8 (2008): 56- 60. Parker, David C., Nelson, Jennifer S., and Burns, Matthew K. â€Å"Comparison of Correlates of Classroom behavior problems in schools with and without a school-wide character education program. Psychology in the Schools 47.8 (2010): 817-827. Reinberg, S. (2010). U.S. kids using media almost 8 hours a day. HealthDay News January 20, 2010. Retrieved from http://www.businessweek.com/lifestyle/content/healthday /635134.html Scott, Stephen; O’Connor, Thomas G.; Futh, Annabel; Mathias, Carla; Price, Jenny; and Doolan, Moira. â€Å"Impact of a Parenting Program in a High-Risk, Multi-Ethnic Community: the PALS Trial.† Journal of Child Psychology & Psychiatry 51.12 (2010): 1331-1341.